Short answer
Offer every PPF customer three coverage tiers instead of one custom price, such as partial front, full front and full body. Price each tier from film footage, labor hours and vehicle size, add a few optional extras, and send all three on one quote the customer can approve and pay a deposit on from their phone.
Most PPF customers start with the same question: “How much for my car?” If your answer is a custom estimate every time, you spend your evenings writing quotes and the customer spends days deciding what they even asked for.
Good, Better, Best packages fix both problems. You set three coverage levels once, price them by vehicle size, and every quote goes out with the same clear choices. The customer picks a tier instead of negotiating line items, and a PPF quote builder can turn that into a quote in a couple of minutes. Here’s how to build yours.
Why three packages beat one custom price
One price gives the customer two options: yes or no. Three prices change the question to “which one?”, which is an easier decision to make.
Packages also make the middle option look reasonable. When a customer sees partial front next to full body, full front lands as the sensible choice, and that’s often the package with the best balance of price and protection for daily drivers. The top tier still matters even if fewer people pick it, because it sets the frame for everything below it.
On your side, packages mean you’re not rebuilding an estimate from scratch for every lead. That saves time on quotes and gets them out faster, which helps you win more of them. We cover response time in our guide on how PPF installers stop losing quotes.
Pick your three tiers
Most PPF shops land on a structure close to this:
- Good: Partial front. The leading edge of the hood and fenders, front bumper and side mirrors. Covers the areas that take the most rock chips at a lower price.
- Better: Full front. Full hood, full fenders, front bumper, mirrors and headlights. No visible film line on the hood, which is what most daily driver owners actually want.
- Best: Full body. Every painted panel. Aimed at new, high-end and exotic vehicles, or owners who plan to keep the car for a long time.
If your shop does a lot of track or performance cars, you can swap one tier for a track pack that adds rocker panels and the area behind the rear wheels. Keep it to three on the main quote. More than that and you’re back to asking the customer to sort through a menu.
Price each tier from real numbers
The fastest way to lose money on PPF is to set package prices by guessing what the shop down the street charges. Build each price from what the job actually costs you.
For each tier, estimate on a typical vehicle:
- Film footage, including waste on complex panels like bumpers and mirrors
- Labor hours for prep, install and post-install inspection
- Film cost per foot for the line you install
- Your margin on top of film and labor
Then group vehicles into size classes, such as compact, midsize, full size and exotic, and set a price for each tier in each class. A full front on a compact sedan and a full front on a full-size truck should not be the same number.
Once you’re running installs, compare your package prices to the footage you actually logged on each job. If one model keeps running over, adjust its class or price. That’s one reason to track footage on every PPF job.
Add a short list of add-ons
Add-ons let a customer upgrade without jumping a whole tier. Keep the list short so it doesn’t slow the decision. Options that work for most shops:
- Ceramic coating over the film
- Headlight and fog light coverage, if not already in the tier
- Door cups and door edges
- Rocker panels
- Matte or stealth film upgrade
Price add-ons as flat amounts by size class, the same way you price tiers, so they can be added to a quote in one tap.
Present the quote so it’s easy to say yes
How the quote looks matters as much as what’s in it. Put all three tiers side by side with the price on each and a short line describing what it covers. Mark the middle tier as the most popular choice if that’s true for your shop.
Every quote should also show the film brand and warranty, how long the install takes, and the deposit amount. Then make approval one step: the customer picks a tier, adds any extras, and pays the deposit from their phone. A PDF they have to print, sign and send back adds three chances for them to stall.
Mistakes to avoid
A few things undercut packages quickly. Discounting the top tier to close a deal teaches customers your prices are negotiable. Listing film products by part number means nothing to most buyers, so describe coverage in plain words instead. And quoting packages without a deposit step turns a yes into a booking that may not show up.
Build packages once, quote in minutes
You can keep a package price sheet in a spreadsheet and copy numbers into each quote by hand. It works until you’re quoting from your phone in the bay.
TintFlow X has a package catalog where you set your Good, Better and Best tiers and add-ons once. Every quote pulls from it, goes out as a link the customer opens on their phone, and lets them approve and pay a deposit in one step. It’s $59 a month with everything included. See how quoting works on the PPF shop software page.
Frequently asked questions
What are Good, Better, Best packages for PPF?
They are three preset coverage levels offered on every quote, usually partial front, full front and full body. The customer picks a tier instead of waiting for a custom estimate.
How do you price PPF packages?
Start from the film footage and labor hours each tier takes on a typical vehicle, add your film cost and a margin, then adjust by vehicle size class. Review the numbers against your actual footage logs every few months.
Should PPF prices change by vehicle?
Yes. Group vehicles into size classes such as compact, midsize, full size and exotic, and set a price for each tier in each class.
What add-ons work well with PPF packages?
Ceramic coating over the film, headlight or fog light coverage, door cups and edges, rocker panels, and matte or stealth film upgrades.
Frequently asked questions
What are Good, Better, Best packages for PPF?
They are three preset coverage levels offered on every quote, usually partial front, full front and full body. The customer picks a tier instead of waiting for a custom estimate, which makes quoting faster and decisions easier.
How do you price PPF packages?
Start from the film footage and labor hours each tier takes on a typical vehicle, add your film cost and a margin, then adjust by vehicle size class. Review the numbers against your actual footage logs every few months.
Should PPF prices change by vehicle?
Yes. Group vehicles into size classes such as compact, midsize, full size and exotic, and set a price for each tier in each class. Complex bumpers and large panels use more film and more time.
What add-ons work well with PPF packages?
Common add-ons include ceramic coating over the film, headlight or fog light coverage, door cups and edges, rocker panels, and matte or stealth film upgrades.